Design that makes complexity feel clear.
Senior Product Design Lead. Eighteen years across regulated and high-scale platforms. AI-enabled. Interfaces that just work.
Product thinking
Strategy before screens. I help teams define what to build and why before anything gets committed. Research first. Hard prioritisation. Then design.
Interface design
High-fidelity UI with intent. Every state, every edge case. Clear hierarchy, zero unnecessary friction. Built for how people actually use things, not how they're supposed to.
Validation & optimisation
Prototypes that compress the gap between idea and evidence. Usability testing, data-informed iteration. Closing the loop between design and outcome.
Delivery support
I stay in the room through implementation. Component specs, QA, post-launch. Design intent survives handoff because I'm there when it matters.
Most products don't struggle
because they lack features.They struggle because nobody stopped to think clearly about what they were actually for.
I work to close the gap between what teams build and what people actually need. AI gets me through research faster. The thinking still happens by hand.
A clear process.
Every time.
Calm, methodical, built for complexity. I work closely with product and engineering. AI accelerates research and exploration. Structured thinking turns ambiguity into something testable.
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Understand
Get into the problem before touching a tool. Talk to users, align with stakeholders, map the real constraints. A design built on the wrong problem is just expensive noise.
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Simplify
Remove everything that doesn't belong. The best design decisions are often what you don't build. Ruthless prioritisation before the first screen gets drawn.
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Design & test
Work in high fidelity, test early, document every edge case. Handoff is a spec, not a conversation. Every state, every interaction, every failure mode considered.
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Ship properly
Embedded through delivery, not handed off at the door. Feedback loops run post-launch. Metrics inform the next move. The work doesn't end at Figma.